Salem Ayachi
Salem Ayachi

Curriculum vitae

  • PSM I
  • PSPO I
  • SAP Certified

Salem Ayachi

Senior IT Project Manager · SAP Commerce & RUN Expert

  • Founder & CEO of SS2R
  • Senior IT Project Manager – Certified Agile
  • RUN Expert & Production Support
  • B2B Digital Support Manager
  • SAP Commerce Consultant

Profile

Senior IT Project Manager passionate about digital transformation, I work across the full lifecycle of digital solutions: planning, requirements analysis, design, implementation, testing, deployment and RUN. A blend of technical and managerial expertise, always open to new challenges.

Currently B2B Digital Support Manager at RUBIX GROUP, Europe’s leading industrial MRO supplier.

  • 24countries
  • 20webshops & Punchout
  • 600+branches
  • 700 Mpage views in 2024
  • 5 MPIM products
  • 30 %digital penetration

Career

Professional experience

17+ years in IT, including 9 years at the heart of the B2B SAP Commerce platforms of a European leader.

  1. 2023 – present

    SS2R

    Founder & CEO

    Founder & CEO

    2023 – present

    IT consulting, digital transformation and artificial intelligence integration company. ss2r.fr ↗

  2. 2017 – 2026

    RUBIX GROUP / DECADE

    Senior Omnichannel IT Project Manager · RUN Expert & Production Support

    Stack
    • SAP Commerce Cloud
    • Mirakl
    • React
    • Redux
    • Node / NPM
    • MySQL
    • AWS (S3)
    • Kubernetes
    • Jenkins
    • New Relic
    • DataDome
    • Datalake
    • Talend
    • Swagger
    • Postman
    • Selenium
    • Katalon
    • JMeter
    • TestRail
    • Google Analytics
    • Kameleoon
    • Hotjar
    • Ingenico
    • iAdvize
    • Zendesk
    • Apache / Nginx
    • Tomcat
    • MS Dynamics
    • Sage X3
    • Wise
    • Gesfi
    • Figma
    • Phrase
    • draw.io
    • VS Code
    • Eclipse

    SAP Commerce Migration Expert

    2025 – 2026
    • Supported the migration of European webshops to the new NH infrastructure.
    • Coordinated the infrastructure migration and the transition between service providers.
    • Supported the adoption of Infrastructure as Code (IaC) and cloud-based operations.
    • Managed go-live, stabilisation and production support activities.

    Data Integration & Rollout Specialist

    2024 – 2025
    • Set up the data export flow from SAP Commerce to the Datalake.
    • Rolled out the export scripts to all group countries.
    • Supported the Datalake team in its migration to Databricks.

    SAP Commerce Change Manager

    2023 – 2024
    • Managed the functional side of the transition from Hybris 5.2 to SAP Commerce 2205.
    • Trained e-business teams to ease SAP Commerce adoption.
    • Provided key support during go-live to ensure a smooth landing.

    B2B Digital Support Manager

    2020 – 2025
    • Led B2B digital support activities for 7 group countries.
    • Monitored the health of the e-commerce platform.
    • Resolved urgent live issues and complaints from B2B customers.
    • Acted as key contact between e-business and technical teams.
    • Maintained the RUN backlog and set priorities with business teams.

    E-commerce Business Analyst / Product Owner

    2017 – 2020
    • Helped business teams define their needs clearly.
    • Specified business requests and wrote functional designs for new features.
    • Worked closely with technical teams in an agile framework to define the best solutions.
    • Tracked and shared progress with business teams against the milestone plan.
    • Ensured go-live and smooth onboarding of business teams.

    Automation Leader – Non-Regression Tests

    2018 – 2020
    • Designed the test framework architecture for multi-webshop compatibility.
    • Automated non-regression tests to enable CI/CD.
    • Supported dev teams and shared good practices to keep the solution maintainable and scalable.
    • Took part in the dockerisation phase with DevOps to run and schedule tests in the cloud.
  3. 2015 – 2017

    DECLIC IT

    Stack
    • LAMP
    • WordPress
    • WooCommerce
    • Joomla
    • Git
    • Jenkins
    • Docker
    • Trello
    • Mantis
    • Redmine
    • Bugzilla
    • TestLink
    • PowerShell

    Delivery & Release Manager

    2015 – 2017
    • Took part in pre-sales phases with prospects.
    • Managed the cross-project delivery plan and shared it with customers.
    • Communicated with stakeholders to ensure all project requirements were met.
    • Led the Scrum team using agile practices.
    • Supported and coached team members (PO, SM, Dev) towards self-organisation and autonomy.
    • Ran customer feedback sessions and set kaizen improvement plans.
  4. 2012 – 2014

    AERO CARE

    Stack
    • ASP.NET
    • C#
    • MVC3
    • SQL Server
    • Telerik Reporting
    • Ajax
    • HTML5
    • CSS3
    • JavaScript
    • CAMP Systems
    • Visual Studio

    Technical Lead

    2012 – 2014
    • Managed the technical aspects of the company framework.
    • Ensured compliance of the tools and solutions used for aircraft airworthiness management.
    • Led the development of aircraft maintenance solutions compliant with international requirements.
    • Designed technical solutions and the overall architecture with dev teams.
    • Tested and validated increments and managed releases.
  5. 2009 – 2011

    SABENA TECHNICS

    Stack
    • AMASIS
    • AS/400
    • IPC · MPD · MS
    • VBA
    • MS Access

    R&D Engineer

    2009 – 2011
    • Prepared aircraft maintenance packages with fleet engineers (Airbus A320 family).
    • Automated the creation of the Aircraft Maintenance Programme (AMP).
    • Developed specific solutions for A320 maintenance and airworthiness management.
    • Implemented a decision-support and troubleshooting tool for critical maintenance issues.
    • Designed a framework to manage interchangeability and mixability of A320 fleet computers.

Recommendations

What colleagues and clients say

14 recommendations published on LinkedIn.

Working alongside a professional like Salem is an experience I’d wish on everyone! An expert in his field, with a keen curiosity about what he doesn’t (yet) know, he is the perfect bridge between technical expertise and the customers’ expectations on the ground. Always even-tempered, his smile and his interpersonal skills are also worth highlighting. Despite his busy days, he likes to take the time to share his knowledge to help others grow.
M. F.Colleague · Different team · 2026
It has been a great pleasure working with Salem. He's been a very professional and friendly colleague always willing to go the extra mile to achieve business success.
M. L.Project & Process Manager / System Integrator · Same team · 2026
I've had a privilege of working with Salem in the digital space, and his expertise in backend operations and strategy is exceptional. He played a crucial role in optimising processes and ensuring seamless execution, and driving efficiency behind the scenes. I highly recommend Salem to anyone looking for reliable and skilled digital operations professional.
P. Z.E-commerce Manager · Rubix · Same team · 2025
I had the pleasure of collaborating with Salem over the last 2 years or more on the rollout of the Rubix Ireland webshop for our customers. Salem was our Digital support manager and supported us in all aspects from day to day support as well as the rollout of new developments, iterations and solutions, from UAT right through to production rollout, problem solving and UX/UI design. He also led a recent project for a major upgrade of our SAP Ecommerce backoffice system. In his role he supported a number of countries across the group. Salem is a very effective Project manager, extremely knowledgeable and always keen to share that knowledge for the betterment of his colleagues.
D. M.CDO · Digital & Data · Same team · 2024
Salem delivered an in depth and extensive training package to the UK digital team. His friendly manner and knowledge of systems was a huge help to all who attended. I can certainly recommend Salem as a person who makes a positive contribution to a business.
R. W.Digital Integration Manager · Rubix · Same team · 2023
Thanks for the cooperation for the last few years. Always there to help in times of need with a positive approach. Great know how and good with the follow up. Really enjoyed working with you and wish you the best of luck in your new challenge.
J. N.E-commerce Manager · Rubix · Same team · 2023
I highly recommend working with Salem. Very helpful and really good with problem solving! He is a great SAP hybris project manager and it was a pleasure working with him. Besides that he is great in what he does, it’s also a really nice guy and easy to talk to!
D. L.E-commerce support · Rubix · Same team · 2023
Salem is an excellent SAP Hybris Project Manager. He has a tremendous experience in webshop implementation, including workflows and features (e.g. Search, Check-Out, User Experience), completes this with continuous optimization of the customer journey. I am more than proud of working together with Salem in my affiliation to the company RUBIX - europeans leading technical distributor.
S. W.Rubix · Same team · 2023
I highly recommend working with Salem. He is a person on which you can rely on and he is always happy to help in any issues. We were working together in one team and I can confirm he is a fantastic team player. I also confirm his knowledge in automation testing and the whole process of testing.
B. W.Software Automation Tester · Same team · 2022
I had the pleasure of working with Salem who provided ongoing support once the Digital team I was part of had migrated to the SAP Hybris e-commerce platform. Salem was always willing to lend a helping hand, talking through any issue or question with great enthusiasm (not to mention helping me with practising my conversational French whenever possible). Anybody would be lucky to have Salem providing support on their project!
D. S.Management Information Officer · Same team · 2022
I worked with Salem on a complex classification project and Salem demonstrated excellent project management and administrative skills. Salem was very thorough and diligent in his work, he is a good communicator and easy to work with.
J. G.Head of Group Data Quality & Data Governance · Different team · 2022
I had the pleasure of working with Salem during a digital transformation project at Rubix. Salem provided great technical support on SAP Hybris during this period. He is very proficient in troubleshooting complex system issues and providing extensive project management support. Always willing to help and enthusiastic attitude, he was a great asset during this project.
G. S.eProcurement Integration Manager EMEA · Same team · 2022
Very hard working & bright with excellent leadership skills. Salem was able to lead his teams to deliver projects on-time, on-budget and on-quality as well within a very efficient agile framework that he succeeded to implement during the partnership between Declic & Wabiness. I really enjoyed working with Salem and look forward to doing so again.
P. S.Co-founder & CEO · Client · 2022
I worked with Salem for about two years. He was always very punctual and forward thinking. Salem is a person who thought in solutions and was flexible. He took responsibility for the weekly run meeting which he always managed well. I can therefore only look back on the cooperation with Salem with a good feeling.
K. Z.MRO · Digital procurement · Client · 2022

View my LinkedIn profile

Expertise

Skills & certifications

E-commerce platforms

  • SAP Commerce Cloud (Hybris)
  • Mirakl
  • Punchout
  • WooCommerce
  • Ingenico

RUN & monitoring

  • New Relic
  • DataDome
  • Zendesk
  • Jenkins
  • Apache / Nginx
  • Tomcat

Data & integration

  • Datalake
  • Databricks
  • Talend
  • MySQL
  • SQL Server
  • Swagger
  • Postman

Quality & testing

  • Selenium
  • Katalon
  • JMeter
  • TestRail
  • TestLink

Cloud & DevOps

  • AWS
  • Kubernetes
  • Docker
  • Infrastructure as Code
  • Git

Methods

  • Scrum
  • Kanban / RUN
  • SAP Activate
  • CI/CD

Analytics & UX

  • Google Analytics
  • Kameleoon
  • Hotjar
  • Figma

Languages

  • EnglishFull professional proficiency
  • FrenchFluent

Certifications

  • SAPSAP Certified Application Associate – SAP Commerce Cloud Business User
  • SAPSAP Certified Associate – SAP Activate Project Manager
  • Scrum.orgProfessional Scrum Product Owner™ I (PSPO I)
  • Scrum.orgProfessional Scrum Master™ I (PSM I)
  • AnthropicClaude 101
  • AnthropicClaude Code 101
  • AnthropicClaude Code in Action

Education

  • 2006 – 2009National Engineering School of MonastirComputer engineering – embedded systems
  • 2006 – 2009Preparatory Institute for Engineering Studies of MonastirPreparatory cycle – Physics & Chemistry

Contact

Let’s talk about your project.

A project to lead, an assignment, a position or simply a conversation? Digital transformation, project management, e-commerce, RUN, data or quality: I bring multidisciplinary experience to your challenges. Write to me and I will get back to you quickly.

CV in PDF format: FR · EN

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